Episodes
Sales lessons from the 7-figure snack stick farmer (John Arbuckle).
John Arbuckle and his wife Holly have landed their pork snack sticks in over 600 retail stores nationwide! Their key accounts include the likes of Sprouts Market, Natural Grocers, HEB, and others. Securing this kind of shelf space is a …
Nick Carter & the rise of Market Wagon
An "online farmers market" that connects consumers & farmers within a shoppable platform is a business model many have attempted, but few have accomplished. Nick Carter and the team at Market Wagon are one of the few! They've hit the …
7 figures in agri-tourism with Ryan MacKay
Ryan MacKay is the owner of Lilac Hedge Farms. Their primary sales outlet is DTC eCommerce, but they also operate a 7-figure agri-tourism enterprise consisting of: A cozy farm store & ice cream bar. A full-service kitchen & stage for …
The farmers co-op that's scaled beyond 8-figures!
Cody Hopkins is the CEO and founding farmer of GrassRoots Co-Op, and has led the company to become one of the more successful D2C farm-to-fork brands sourcing regenerative products from farms in the US. Here's where we went with the …
Can paid ads skyrocket your growth?
In this episode, Blaine and Brooks share their experience acquiring new customers by advertising on platforms like Facebook and Google. With their brand Seven Sons, the brothers are acquiring hundreds of new customers every week, with paid advertising...
5 ways to increase margins (without adding to your workload)
In this episode, you'll hear us (Blaine and Brooks) break down their top strategies for high leverage ways to increase your product margin. We're talking about solutions you can implement once, and retain more 💰 with every order you receive, …
GrazeCart POSNation
A full episode to break down the acquisition announcement of GrazeCart by specialty retail point-of-sale provider, POS Nation. On this episode Blaine and I unpack common questions like: Why did we decide to sell GrazeCart? Who is POS Nation?...
The perfect team meeting agenda for your farm!
Team meetings are tough to get right... Whether you work with a few family members or a full-blown team, you've probably left meetings feeling more confused and discouraged than you came in. Some of us get so fed up that …
From Zero to $600M: The Incredible Rise of ButcherBox!
According to a few recent interviews from CEO Mike Salguero, ButcherBox has scaled beyond $600m in revenue. In this episode, Blaine and I share our reactions to ButcherBox's remarkable growth, a breakdown of the strategies they leveraged, as...
Creative ways we're using AI to save time!
There's a lot of buzz floating around about AI and how it's disrupting countless industries. But are there actually any practical applications to use to help run a farm-to-fork business? We answer that question in today's episode by showcasing some …
Two SIMPLE ways to increase AOV by next week!
What would it mean to your business if you could increase every order by $15-30? That's a fun number to calculate, and this episode is about helping you get there!
Don't Screw Up: YOUR LOGO
It's something rarely talked about, but your brand name and logo does have an impact on the future of your business. Fun fact, Steve Jobs paid the renown designer Paul Rand, $100k to create the logo for NeXT, Inc. Now, …
Don't Screw Up: CASH FLOW
A common killer of healthy businesses is poor cash flow. This is like a predator that always strikes when you're not expecting it. It doesn't matter if you have a great product, happy customers, or even healthy profit margins... It …
Shipping vs Pickup: Which is better for you in 2023?
To ship, or not to ship? That's the questions we unpack today by comparing shipping to other traditional sales channels like buying clubs / curbside pickup.
Retail vs Wholesale: Who wins?
Retail vs wholesale... Which is most relevant for you in 2023? The short answer is that it depends! In this episode we unpack the pros & cons of both channels in order to help you determine where both fit into …
Cracking the code to subscriptions!
Without a subscription, your customer has to let your know when they want their next order. With a subscription, your customer has to let your know when they DON'T want their next order.
Don't Screw Up: PRICING
As we continue through a season of unpredictable inflation, the consequences for neglecting price corrections has never been higher. In this episode, we'll discuss practical tips and for protecting your margins in 2023!
Season 2 Trailer
With season 2, we're relaunching the show under a new name (Food Chain Wars). Our vision is to grow the show into the most valuble free resource for farm2fork marketers (regardless if you use GrazeCart or not). We're here to …
Three Simple Tips to Improve Email Copy Today!
Want to generate more engagement, clicks, and revenue with every email you write? We've brought Chad Graue (Director of Digital Marketing for Seven Sons) back on the show to help you do just that! In this episode, Chad will share …
3 Promotions Ideas to Implement this Quarter
In the 'expert interview, you'll hear from Chad Graue (Digital Marketing Director at Seven Sons) share three proven promotion strategies that you can use to drive revenue growth this quarter. If you're looking for growth strategies, and have yet to...
Growing a Social Following with Five Marys Farms
5 Marys Farms are doing a lot of things right and we've yet to see anyone leverage Instagram better. Their account is up to 200K+ followers, and they've used that audience to grow one heck of an eCommerce business. Catch …
Mastering Video to Build Customer Relationships
With any business, it is vital that your customers know and trust your operation which helps build a long-term customer relationship. In this episode, listen as Blaine and I discuss the importance of mastering video to build trust with your …
Three Affordable On-Sight Freezer Options
Our three favorite used freezer solutions that are 10-times cheaper than buying new!
Setting SMARTER Goals in 2022
Join us as we discuss how to implement smarter goals for 2022!